Tuesday, 15 June 2010

Dear Burberry...

Pretty, pretty, pretty please can I have a job as some a corporate big shot at your brand? I don't know much about global marketisation, stocks and shares or financial reports but the thing is, there's this pair of shoes I'd really rather like and a £1.82 Million bonus would really come in handy right about now.

Somehow I don't think I'll be getting a job as the CEO at Burberry anytime soon but for current CEO Angela Ahrendts million pound bonuses are more than just a dream, they're a reality. As reported on Vogue.co.uk today, Arendts this year received an annual paycheck of £3.16 million, over half of which came from a staggering £1.82 million bonus.

Emma Watson, the face of Burberry.

However, don't get the impression I'm suggesting this bonus comes undeserved as Arendts has definitely played a key role in steering the Burberry brand towards greater success since she first became CEO 4 years ago. Alongside designer Christopher Bailey, Arendts has steered Burberry away from it's 'knock off, chavtastic' peril and re-solidified the brand's position at the forefront of luxury English fashion. But don't just take my world for it as Burberry has reported a 23% rise in profits, with a 7% increase in sales.

Well, that's enough of my financial time report for today. Here's just a few of the Burberry goodies I would buy if I was on Angela's salary:
Short trench coat with new check lining, £650.

Dégradé V-neck pull over, £395.

Skinny fit denim military shirt, £175

Oversize perspex prism bangle, £225
Check embosses acrylic dégradé bangle, £125.


All images: uk.burberry.com


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