Friday, 24 September 2010

London Fashion Week - Day One

It's that time of year again when members of the fashion industry attempt to block out the fact they are fast approaching the cold and wet of the winter months as they fill their minds with the delights of the Spring/Summer Collections. This season, I've sat front row at shows, browsed exhibitions and attended parties (it's a hard life) all to bring you the freshest and most exciting news from the week.

Rather than posting catwalk reviews and trend reports, I'm going to give you a more personal insight into my week by posting pictures, videos and stories from each day. Don't fear, however, if you were looking for a more in depth analysis as I will be posting more comprehensive reports from the catwalks over on Fashion Beans from next week.

After collecting my pass (which had a handy schedule attached to it this season) I bumped into the lovely Alex from Alex Loves. Some of you might remember that I posted about Alex loves before and it was great to finally meet in person. I can safely say she is one of the friendliest people EVER and she took some great photos of myself and Dan from Last Style of Defense which I'll be posting later. So, after a quick chit chat, we all headed off to the BFC show space for the first show of the day.

Paul Costello was awash with metallics, full skirts and jackets over dresses....not to mention his 6 sons who made a rather sheepish appearance at the end of the show.

Next up was Maria Grachvogel who, having sent out a rain forest inspired invitation, could only be expected to show a collection full of bright colour flashes and bold prints. However, these were also mixed in with a surprising amount of nudes which gave the collection a far more relaxed feel.

Next up we headed over to the On|Off show space at Victoria House for Jean-Pierre Braganza. Now, I quite frankly could of jumped the male models and ran off with all their clothes as I absolutely LOVED the menswear.


I must say that the press lounge was great this season. There was a constant supply of coffee, which believe me, many of us needed, as well as periodical deliveries of food throughout the day.

Afternoon Tea

So, after a brief pit stop, it was on with the shows as we headed back to On|Off for Bora Aksu. A mix of lace, sculptural designs and what are sure to become the IT leggings of the season, Bora Aksu was definitely a pleasure to watch.


The penultimate show of the day for me was the amazing Felder Felder. I was lucky enough to be moved to front row and so I had an amazing view of what was, most probably, my favourite show of the day.

Myself and Dan from Last Style of Defense


Felder Felder was shown back to back with Hannah Marshall who presented a very muted collection of blacks and greys alongside sheer and sculptural detailing, as well as some amazing shoes which we all agreed were to die for.


After a day full of shows it was off home (I will be posting a separate blog about my stunning Fashion Week home later) for a quick outfit change before heading to the Jean-Pierre Braganza after party. Unfortunately, I don't have any pictures from the evening, I can't think why. It certainly wasn't anything to do with the strength of the freely flowing cocktails....


All Images my own or from


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