Ashley Marc Hovelle, Myself and Dan
Having already been stocked in Topman Oxford Circus, AMH will soon be available at fashion Mecca Harvey Nichols. But what makes this brand so good? Well, quite simply, 'It''s Bad'.
Launching shortly after the death of music legend Michael Jackson, Ashley wanted to create a T-Shirt that paid homage to Jackson's genius, demanded respect and invoked all the connotation of being 'bad'. Thus, the 'I'm Bad' T-Shirt was born and AMH began taking Ibiza by storm, as well as being seen on the backs of celebrities including Mark Ronson and The Kaiser Chiefs.
Before long, the brand expanded and became what it is today; a collection of attention grabbing T-shirts and jumpers that are guaranteed to get you noticed.