Monday, 15 November 2010

Ashley Marc Hovelle - 'I'm Bad'

As some of you may remember, I paid a visit to the lovely Garment Quarter (which, FYI, has just launched online) the other week and, amongst all the very friendly people in attendance, I met Designer Ashley Marc Hovelle.

Now it's not often you get to talk through a designer's collection with them (unless, of course, you're HRH Anna Wintour) and so it was a pleasure to meet Ashley and discuss his range of pretty dam cool T-Shirts.

Ashley Marc Hovelle, Myself and Dan

Having already been stocked in Topman Oxford Circus, AMH will soon be available at fashion Mecca Harvey Nichols. But what makes this brand so good? Well, quite simply, 'It''s Bad'.

 Launching shortly after the death of music legend Michael Jackson, Ashley wanted to create a T-Shirt that paid homage to Jackson's genius, demanded respect and invoked all the connotation of being 'bad'. Thus, the 'I'm Bad' T-Shirt was born and AMH began taking Ibiza by storm, as well as being seen on the backs of celebrities including Mark Ronson and The Kaiser Chiefs.

Before long, the brand expanded and became what it is today; a collection of attention grabbing T-shirts and jumpers that are guaranteed to get you noticed.

And my personal favourite....

The Collection also has a great price point with T Shirts between £30 and £35 and jumpers between £45 and £50. All available from Ashley Marc Hovelle Online Store with selected designs available in-store at Topman Oxford Circus, Garment Quarter and (soon) Harvey Nichols.
I'm off...

Top image: Courtesy of Garment Quarter
All other images: Ashley Marc Hovelle

For a full range of stockists click HERE.


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