Tuesday, 30 November 2010

My-Wardrobe Spring/Summer '11 Press Day: Part 1

My-Wardrobe is undoubtedly one of my favourite online retailers and having worked with them in the past I was lucky enough to take a sneak peak at all the lovely pieces that will be filling their site next season.

Starting off our very thorough tour in the women's department, I was first shown one of My-Wardrobe's many My-Exclusives for S/S '11.

In my view, one of the most attractive qualities of My-Wardrobe, and one that sets it apart from other online retailers, is the wide range of world and UK exclusives. I really can't fault the buying team when is comes to their ability to secure interesting and unique pieces that offer customers a real feel of exclusivity.

One exclusive being offered up for next season comes in the form of the Ian R.N collection, designed by Rozae Nichols. The collection offers a range of luxe yet relaxed pieces with a distinctive sportswear influence. I'm seriously considering nabbing this piece for myself!

It may not be a new addition, but another brand I'm really excited about is Equipment. For those of you who don't know, Equipment is the uber cool shirt brand owned by none of than Carine Roitfeld's partner Christian Restoin! The brand is a simple, yet effortlessly stylish one; the same perfectly cut shirt in a multitude of different colourways and prints.

The colourways for next season, I LOVE the snakeskin print!

Another brand remaining strong for next season is one of my personal favourites, Joseph.

Effortlessly stylish with impeccable details it's hard to find a reason not to love Joseph.

 My favourite piece from the selection, this shirt combines one of the seasons hottest trends, sheer, with beautiful fabric and a superior cut.

I also caught a glimpse of some very cool yet very affordable shoes which were a hit with both myself and Alex.

Upstairs in the designer room, we were treated to the visual delights of Moschino, Missoni and Halston Heritage to name but as few.

I loved the embellishment on this dress by Moschino.

Some of the amazing pieces of statement jewellery.


With a complete site re-vamp and 'season sepefic' sections (Christmas and holiday shop) all in the works, as well as more great exclusives and the strengthening of previous brands, the only way appears to be up for My-Wardrobe. I can't wait to see the new site and next season's pieces in all their glory!

Be sure to check back tomorrow for Part 2 - Menswear!



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