Hosting the press day in store, Urban Outfitters presented press with the opportunity to envisage exactly how the collection will sit in store; alongside the decor, soundtrack and minor touches that really define the company's ethos.
As they always do, Urban Outfitters presented a range that is unlike any other available on the high street. Encompassing much loved labels such as Cheap Monday and YMC, an endless list of cool and quirky brands and their own Urban Renewal range, Urban Outfitters really does offer something unique in a market swamped with choice.
A bag from one of my favourite jean brands, Cheap Monday, alongside some of the retro toys available in store.
Some Cheap Monday for the girls.
A glimpse of what's in store from YMC next season.
Yet again, the Urban Renewal range is really strong for next season, offering cool retro looks that fit perfectly with modern style.
Women's accessories was another section that proved to be particularly strong, including some AMAZING headdresses from Bitching and Junkfood and THE shoes we all drooled over at Felder Felder last Fashion Week.
Not only were we treated to a feast of visual delights, but we also had the opportunity to sample some culinary delights in the form of delicate and beautifully presented miniature rolls.
The temptation was strong but myself and Alex both resisted as we headed off to our pre-planned lunch at YO! Sushi, happily content that Urban Outfitter will definitely be a top destination for Spring/Summer 11...
Catch y'all around...